Lately, it seems everyone is talking about Ideal Protein, the weight-loss plan du jour. It’s so popular you can even find Ideal Protein items on the menus of several area restaurants.
So, exactly what is this diet protocol and what makes it so popular?
“Ideal Protein is a weight-loss program that’s about losing weight and keeping it off,” says Melissa Martin, a registered dietitian and nutrition services manager at Woman’s Center for Wellness. “The diet works differently with each person, but it’s consistent in that dieters don’t plateau like they do in most weight-loss programs, and that’s great because we’re an immediate gratification society.”
Woman’s Ideal Protein protocol comes in four phases. The first phase targets your habits and behavior, and is followed until 100 percent of your weight-loss goal is achieved.
“It’s nutrition on autopilot,” says Martin, who has done the diet. “It’s very restrictive and allows you to change your behavior. You eat only vegetables, lean protein and Ideal Protein products. That’s when you really lose the weight”